I worked with the International Marketing Director who provided content and copy for each catalog. I was responsible for creating a new look each year for our marketing materials, something that would tie all the various product lines together. Being a manufacturer of medical equipment we wanted a clean, clinical look featuring the human body. Once the covers were approved I would then provide design and layout for each catalog. I was also responsible for photographing various product lines along with the color corrections. I followed each job from conception to production and ensured the quality and production of each. This new look was very popular and was later incorporated into the domestic department’s marketing campaigns.
Indesign, Illustrator, Photoshop, Acrobat